Your Local Cannabis (YLC) is a cannabis retail store located in the Greater Toronto Area.

Goal: Create full branding and marketing for the company.

Solution: Our intention was to establish a brand characterized by friendliness and inclusivity, leveraging the inherent “local” essence. We aimed to evoke a sense of a congenial neighbourhood business. Slogans like “high neighbour” and “bye bud” were strategically employed to encapsulate both the welcoming neighbour sentiment and incorporate subtle cannabis-related wordplay.

Key Achievement: Scarborough’s first retail cannabis store Your Local Cannabis (YLC), who since launching in 2020 has gone onto open multiple locations under our directive, earning them a spot in the top 5 new cannabis stores in the GTA as covered in blogTO news.