Viktre is the world’s largest athlete influencer platform, sharing stories of athletic journeys to stardom and post-retirement lives. Many athletes retire young, prompting exploration of alternative careers.

Goal: Animating the narratives of these athletes involves meticulously crafting posts that blend imagery, typography, headlines, and captions to authentically convey their stories.

Solution: Athletes, renowned for their robust work ethics and resilience in overcoming challenges, are exemplified in this instance through the portrayal of Ian Poulter’s unwavering love for golf and his commitment to sharing his expertise. Additionally, the campaign highlights Carol Cooke’s enduring passion for swimming despite confronting life-altering injuries.