Coca-Cola is an American multinational beverage corporation.

Goal: Develop a constructive and COVID-friendly campaign suitable for presentation to Coca-Cola.

Solution: The team at Blessed Vision Agency (BVA) initiated a campaign at the onset of the pandemic, aiming for simplicity, enjoyment, and inclusivity. Despite the challenging times, we successfully assembled a diverse cast virtually, emphasizing unity irrespective of backgrounds. The campaign, executed entirely digitally, features individual videos symbolizing solidarity through the shared act of passing a Coke bottle. The culminating clip stars a nurse, highlighting their heroism during the pandemic. To complete the theme, we chose the instrumental of “Don’t Worry, Be Happy” as a fitting soundtrack, unifying the elements seamlessly.